SAVOIR FAIRE | SAVOIR FAIRE-FAIRE | SAVOIR-ÊTRE
Consultant | AKR Design, Paris
since 2015
EXPERT in Brand Visual Identity | Excellent knowledge of packaging-development-process | Sourcing of standard components (fragrance & beauty industry) | Working and driving a pool of Designer Ressources, depending on need of client | Design, Art Direction, Creative Direction | Packaging Design | Trends & Moodboards | Consulting & Assisting inhouse creative teams.
I have been consulting and supplying Creative Services for companies, associations, start-ups, schools, such as: MARIA GALLAND PARIS • ROBOTICS-INSTITUTE • PSYCHOLOGY COACHING PROFESSIONAL • SPORT ASSOCIATION
Founder & Manager | ANTYE-PARIS.com
2009-2015
I developed the Concept and launched a unique Bespoke Jewellery Brand "made-to-order" : www.antye-paris.com
My work included: Market Research /Business Plan / Communication materials/ Distribution / Website with e-commerce / Corporate Identity / POS Material / Press relationships / Working with diverse photographers / fund raising / Searching diverse suppliers (high-end leather goods, packaging) working with french "Artisans-joailliers" (labeled JOAILLERIE DE FRANCE) for the manufacturing for the made-to-order pieces in 925 Sterling Silver and 750 Gold.
Inhouse-Studio Director | COTY, Paris
1996-2008
Implemented the first "IN-HOUSE CREATIVE STUDIO" at Beauty & Fragrance leader COTY, at HQ in Paris. Holding CREATIVE STUDIO Manager and Art Director position.
• Recruited, directed and managed a creative packaging design team of 6: Designers, Artwork, Print Production Manager, Assistant. Ensuring consistency and accuracy of aesthetics of brand DNA.
• Delivering Creative Service and Brand/Packaging-process support to Marketing.
• Responsible for the design, project management, budget and time management, and development of primary/ secondary packaging for following fragrance/skin care/Make-up Brands: Vivienne Westwood, Jennifer Lopez, Davidoff, Lancaster, Chopard, Jil Sander, YSK, Joop.
• Cross-functional partner for Marketing / Packaging Engineers / Final Manufacturers / Internal Promotion Teams / external Design ressources.
• Supervising, coordinating the printing process for advertising through Print Production Director in my team (POS & Press-Material)
Designer & Art Director | PETER SCHMIDT GROUP, Hamburg
1992-1996
Designed and developed Brochure design, Visual and Corporate Identity, Packaging Design. Presentation to top management for international clients. FMCG/Food/Fashion/Premium Cosmetics & Fragrance Brands:
BENCKISER | LANCASTER | KRAFT JACOBS SUCHARD | ELIDA GIBBS | MALLOA Chile | KARAT Denmark| JIL SANDER | JOOP! | DAVIDOFF Fragrances | CERRUTI | ERGEE...
Having been a proven project leader on several Lancaster Group (future COTY) brands at the leading german Design Agency, the client COTY recruited and relocated me from Hamburg to Paris with the mission to create their first Inhouse-Studio.
Internships
1989/1990/1991
Several Internships at Design Agencies during my Design-School years at University:
SAUL BASS& ASSOCIATES, Los Angeles USA (2 months Summer 1990) | MICHAEL PETERS GROUP, New York, USA (2 months Summer 1989) | GRUNAR & JAHR Editorial House, Hamburg, Germany (summer 1991)
BRANDS I WORKED FOR