JENNIFER LOPEZ was the First Celebrity Brand on the Selective Fragrance Market, license signed by COTY. Her first launch "GLOW by JLO" remains one of the most successful fragrance launches to date. Generating almost 100 US$ sales vs. 30 US$ forecasted in launch year 2003. Ranking #1 position in the US markets during first 6 months. Shortest development achieved ever to date within COTY (6 months from design to final production). Distinction: FIFI AWARD for BEST CELEBRITY FRAGRANCE OF THE YEAR. 2003.

I was responsible for the entire creative packaging development. My work included Moodboards, Logo Design, Packaging Design and its development with in-house packaging engineers, production follow-up, creative support to other Marketing Mix materials (Promotions, Advisor for POS Teams). I developed the flacon together with Designer Guy Williams.

Design for several seasonal fragrances followed. If you want to check out some images of my "making of- GLOW by JLO" and the major "DESEO by Jennifer Lopez" fragrance launch, please check out the following link...

I have a proven 16 years experience on several Re-Packaging Launches for the LANCASTER Brand and its different categories: SKIN CARE , SUN, MAKE-UP. 4 years on Design Agency side, and 12 years at "client" side as Art Director at Coty.

My responsibilities included:

• Development of LANCASTERS "Graphical-chart" for a coherent visual packaging identity for each of the SKIN CARE SUN, MAKE-UP categories.

• Packaging Design Development and follow-up until production of new lines.

• Cross-functional development with internal Packaging Engineers and final manufacturers: Responsible for Design of new jars and other primary components.

• Sourcing external Artwork-companies, negotiating pricing. Outsourcing and overviewing the execution of Mechanicals ArtWorks.

BOUDOIR, the first fragrance launch by VIVIENNE WESTWOOD: I was responsible for designing the first Secondary Packaging and Parfum Coffret for the new fragrance brand. Providing further creative services support with my team. Supervision of design- and production developments.

Presentation together with Marketing team to Mrs. Vivienne Westwood. Follow-up with final manufacturers.

Premium Professional Skin care brand with Parisian heritage. Exclusive distribution through high-end beauty salons and spas.

My collaboration consists in advising and assisting Marketing and Inhouse-Design-Team of MARIA GALLAND Munich, through the global Re-packaging Process:

COMPETITOR ANALYSIS OF SKIN CARE MARKET IN FRANCE | TRENDS, MOODBOARDS | SECONDARY PACKAGING DESIGN, DEVELOPING A NEW BRAND-ARCHITECTURE | ADDITIONAL SKIN CARE CATEGORIES DEVELOPMENT (Body, Make-up) | NEW JAR DESIGN AND ITS DEVELOPMENT, driving external ressources and manufacturers | SOURCING STOCK COMPONENTS | ASSISTANCE TO MARKET RESEARCH GROUPS

COTY had signed the first high-end CHINESE BRAND license as first cosmetic giant. Becoming first local LUXURY BRAND in China in 2000: YUE SAI KAN.

Together with the VP Marketing of the brand, several travels to Beijing, Shanghai, Shenzen for Market research, Brand culture to nourish us, defining the concept for upgrading the brand.

I designed the Packaging and new jar concept for a new first SKIN CARE line. Overseeing its development.

For the YSK MAKE-UP line I followed up on packaging production in China at local manufacturers.

Logo Design | Packaging Design | and Cross-functional development with internal Packaging Engineers. Project follow-up until production of new fragrance lines. Presentation to Marketing, Top Management.

Depending on project needs, designing myself and/or coaching internal team and external sources.